The Logos Of This Century

Here are the effectiveness of logos of today. 

This is one of my favorite places in the world. Jimmy John's. There logo is very plain but says a lot about the company. The first thing you see is the bright red JJ. The red makes it stand out against the black. The letters are also big and bold which helps because you can see it from far away. The next thing you notice is the Jimmy John's, so now you know what the JJ stands for. At the bottom is says 'Gourmet Sandwiches.' This is good because it states what kind of food it is, it doesn't have people guessing. By saying the year they were established it shows that they are not new to the idea of making sandwiches and can make you a good sandwich. I think its effective because the black and red stands out together.

This is my favorite golf ball! Taylormade is not special. It just says what the company is. The T is different which kind of draws your eye to the product. Also, the name is not very hard to remember. I think its pretty effective because it stands out among the rest when looking for something specific in a golf store.

Oh! True Religion. The only jeans I wear. There symbols is very interesting. There name is on the top which helps quickly see the name of the company. Then it says 'Brand Jeans,' which is cool because you know what the product is. Then there is a Budda. He is kind of the mascot to True Religion. Then the rest of the logo is kind of like a ticket that you would get to go to a concert. I think its pretty effective because the true religion stands out and the mascot is funny and interesting.

This symbol is very effective. Everyone knows the Nike symbol. Since we were all little kids, the check would always mean Nike.  And of course the 'Just Do It' saying they have. This symbol is effective because it is simple and easy to remember when you are going to buy the product. 

Nikon. Yellow makes it stand out a lot. Then there is a the name on top of the yellow in black which makes you look at the symbol. The lines in the back is affect as well because it makes you read the name from left to right. Also, the lines make it look like its moving which helps you look at it. I am not sure how it is effective or not because unless you know the name Nikon, you would not know that it is a type of camera.